Reduce Your Carbon Footprint Concept
- Client:
- Foot Locker
- Role:
- Concept Development, Graphic Design
- Team:
- Individual Design Contribution
- Delivered:
- Developed a branded tote bag concept focus on this sustainability message, “Reduce Your Carbon Footprint.” The design uses a combination of filled and outlined typography to visually communicate the idea of reduction through using less ink, while maintaining their recognisable visual identity. Deliverables: Creative concept, typographic design, four layout variations, tote bag mockups and final presentation.
