Shawn York — Photographer, Graphic Designer and Art Director
Selected Work
Hi, my name is Shawn. Multi-disciplinary designer fluent across touchpoints. A curated selection of projects that showcase my design expertise and creative vision
Framing Culture, (Brand Identity & Creative Direction)
Framing Culture (Self-initiated project)
Hunkemöller, Paid Social Template System
Hunkemöller (In-house project)
Foot Locker, Fit for the Future Banner System
Foot Locker Europe
Hunkemöller, Newsletters
Hunkemöller (In-house project)
Reduce Your Carbon Footprint Concept
Foot Locker
About Shawn York
About me
I’m a designer who approaches creative work with equal parts structure and curiosity. My focus is not only on how things look, but on how they work whether that means improving workflows, scaling production or finding smarter ways to communicate a message. That mindset carries into my photography. On one project, I set out to capture a campaign image in natural rock arches off the coast of an island. To make it happen, I planned the shoot, invested in the right tools and swam out with the model to capture an image that reflected the culture, energy and story behind the brand. The same approach defines how I work in design teams. During a period of transition, I led a department that was reduced from five designers to one. By onboarding freelancers, prioritising effectively, and building efficient production systems, I kept the department running and delivered over 1,000 assets across four months until the team was rebuilt. Whether behind the camera or behind the screen, I’m driven by solving problems, planning ahead, and delivering work that’s thoughtful, reliable, and built to last.