Hunkemöller, Paid Social Template System
Client:Hunkemöller (In-house project)
Role:Paid Social Design, Template Development
Team:Digital Designer (Me) in collaboration with Paid Social & Performance Marketing
Delivered:Template system design, dynamic paid social formats, feature-focused variations, scalable Smartly-ready assets, campaign direction support.
Case Study
I designed a flexible and scalable paid social template system for Hunkemöller’s performance marketing team. After reviewing their KPIs and customer behavior insight, I recommended shifting focus from static visuals to product-led messaging. The result was a suite of Smartly-ready templates that highlight product features, drive conversion and can be reused throughout the year.
