Hunkemöller, Paid Social Template System
- Client:
- Hunkemöller (In-house project)
- Role:
- Paid Social Design, Template Development
- Team:
- Digital Designer (Me) in collaboration with Paid Social & Performance Marketing
- Delivered:
- Template system design, dynamic paid social formats, feature-focused variations, scalable Smartly-ready assets, campaign direction support.
Case Study
I designed a flexible and scalable paid social template system for Hunkemöller’s performance marketing team. After reviewing their KPIs and customer behavior insight, I recommended shifting focus from static visuals to product-led messaging. The result was a suite of Smartly-ready templates that highlight product features, drive conversion and can be reused throughout the year.
