Cooyah Swimwear (Lifestyle Brand)
When shooting for Cooyah, my goal was to capture effortless island glamour the kind that makes you want to instantly book a flight and live by the ocean. But from a product perspective, looking "effortless" takes a lot of deliberate planning. I wanted every frame to speak directly to an audience that loves vibrant island wear that feels more elevated than trendy tourist swimwear. Instead of just picking any pretty beach, I searched a spot where the warm sandstone cliffs and turquoise water communicate a lot of that elevated look . That specific color backdrop meant the neon tones, graphic type, and knit details on the swimwear naturally popped out of the frame no heavy handed editing required. It kept the product as the hero while keeping the vibe completely natural and aspirational.
Cooyah Swimwear (Lifestyle Brand)
Cooyah Swimwear (Lifestyle Brand)
When shooting for Cooyah, my goal was to capture effortless island glamour the kind that makes you want to instantly book a flight and live by the ocean. But from a product perspective, looking "effortless" takes a lot of deliberate planning. I wanted every frame to speak directly to an audience that loves vibrant island wear that feels more elevated than trendy tourist swimwear. Instead of just picking any pretty beach, I searched a spot where the warm sandstone cliffs and turquoise water communicate a lot of that elevated look . That specific color backdrop meant the neon tones, graphic type, and knit details on the swimwear naturally popped out of the frame no heavy handed editing required. It kept the product as the hero while keeping the vibe completely natural and aspirational.
Cooyah Swimwear (Lifestyle Brand)
Cooyah Swimwear (Lifestyle Brand)
When shooting for Cooyah, my goal was to capture effortless island glamour the kind that makes you want to instantly book a flight and live by the ocean. But from a product perspective, looking "effortless" takes a lot of deliberate planning. I wanted every frame to speak directly to an audience that loves vibrant island wear that feels more elevated than trendy tourist swimwear. Instead of just picking any pretty beach, I searched a spot where the warm sandstone cliffs and turquoise water communicate a lot of that elevated look . That specific color backdrop meant the neon tones, graphic type, and knit details on the swimwear naturally popped out of the frame no heavy handed editing required. It kept the product as the hero while keeping the vibe completely natural and aspirational.
Cooyah Swimwear (Lifestyle Brand)
Cooyah Swimwear (Lifestyle Brand)
When shooting for Cooyah, my goal was to capture effortless island glamour the kind that makes you want to instantly book a flight and live by the ocean. But from a product perspective, looking "effortless" takes a lot of deliberate planning. I wanted every frame to speak directly to an audience that loves vibrant island wear that feels more elevated than trendy tourist swimwear. Instead of just picking any pretty beach, I searched a spot where the warm sandstone cliffs and turquoise water communicate a lot of that elevated look . That specific color backdrop meant the neon tones, graphic type, and knit details on the swimwear naturally popped out of the frame no heavy handed editing required. It kept the product as the hero while keeping the vibe completely natural and aspirational.
Cooyah Swimwear (Lifestyle Brand)
Cooyah Swimwear (Lifestyle Brand)
When shooting for Cooyah, my goal was to capture effortless island glamour the kind that makes you want to instantly book a flight and live by the ocean. But from a product perspective, looking "effortless" takes a lot of deliberate planning. I wanted every frame to speak directly to an audience that loves vibrant island wear that feels more elevated than trendy tourist swimwear. Instead of just picking any pretty beach, I searched a spot where the warm sandstone cliffs and turquoise water communicate a lot of that elevated look . That specific color backdrop meant the neon tones, graphic type, and knit details on the swimwear naturally popped out of the frame no heavy handed editing required. It kept the product as the hero while keeping the vibe completely natural and aspirational.
Cooyah Swimwear (Lifestyle Brand)
Cooyah Swimwear (Lifestyle Brand)
When shooting for Cooyah, my goal was to capture effortless island glamour the kind that makes you want to instantly book a flight and live by the ocean. But from a product perspective, looking "effortless" takes a lot of deliberate planning. I wanted every frame to speak directly to an audience that loves vibrant island wear that feels more elevated than trendy tourist swimwear. Instead of just picking any pretty beach, I searched a spot where the warm sandstone cliffs and turquoise water communicate a lot of that elevated look . That specific color backdrop meant the neon tones, graphic type, and knit details on the swimwear naturally popped out of the frame no heavy handed editing required. It kept the product as the hero while keeping the vibe completely natural and aspirational.
Cooyah Swimwear (Lifestyle Brand)
Cooyah Swimwear (Lifestyle Brand)
When shooting for Cooyah, my goal was to capture effortless island glamour the kind that makes you want to instantly book a flight and live by the ocean. But from a product perspective, looking "effortless" takes a lot of deliberate planning. I wanted every frame to speak directly to an audience that loves vibrant island wear that feels more elevated than trendy tourist swimwear. Instead of just picking any pretty beach, I searched a spot where the warm sandstone cliffs and turquoise water communicate a lot of that elevated look . That specific color backdrop meant the neon tones, graphic type, and knit details on the swimwear naturally popped out of the frame no heavy handed editing required. It kept the product as the hero while keeping the vibe completely natural and aspirational.