Brand Photography
37 Square Miles, a clothing brand named after the 37 square mile Caribbean island of St. Martin, this project celebrates the island’s identity through brand storytelling and campaign photography. I developed the creative concept and visual direction, then photographed and edited the campaign to capture the island’s vibrant, laid-back spirit. Through vibrant colors, relaxed poses, natural light and references to island life, I created imagery that connects with locals, who recognise the slogan while expressing the fun, colourful character of St. Martin. Models in the images are local influencers who's age range are the same as the targeted demographic. The result is a distinctive visual identity rooted in local culture, translating the brand’s connection to the island into an authentic and recognisable campaign.
Brand Photography
Brand Photography
37 Square Miles, a clothing brand named after the 37 square mile Caribbean island of St. Martin, this project celebrates the island’s identity through brand storytelling and campaign photography. I developed the creative concept and visual direction, then photographed and edited the campaign to capture the island’s vibrant, laid-back spirit. Through vibrant colors, relaxed poses, natural light and references to island life, I created imagery that connects with locals, who recognise the slogan while expressing the fun, colourful character of St. Martin. Models in the images are local influencers who's age range are the same as the targeted demographic. The result is a distinctive visual identity rooted in local culture, translating the brand’s connection to the island into an authentic and recognisable campaign.
Brand Photography
Brand Photography
37 Square Miles, a clothing brand named after the 37 square mile Caribbean island of St. Martin, this project celebrates the island’s identity through brand storytelling and campaign photography. I developed the creative concept and visual direction, then photographed and edited the campaign to capture the island’s vibrant, laid-back spirit. Through vibrant colors, relaxed poses, natural light and references to island life, I created imagery that connects with locals, who recognise the slogan while expressing the fun, colourful character of St. Martin. Models in the images are local influencers who's age range are the same as the targeted demographic. The result is a distinctive visual identity rooted in local culture, translating the brand’s connection to the island into an authentic and recognisable campaign.
Brand Photography
Brand Photography
37 Square Miles, a clothing brand named after the 37 square mile Caribbean island of St. Martin, this project celebrates the island’s identity through brand storytelling and campaign photography. I developed the creative concept and visual direction, then photographed and edited the campaign to capture the island’s vibrant, laid-back spirit. Through vibrant colors, relaxed poses, natural light and references to island life, I created imagery that connects with locals, who recognise the slogan while expressing the fun, colourful character of St. Martin. Models in the images are local influencers who's age range are the same as the targeted demographic. The result is a distinctive visual identity rooted in local culture, translating the brand’s connection to the island into an authentic and recognisable campaign.
Brand Photography
Brand Photography
37 Square Miles, a clothing brand named after the 37 square mile Caribbean island of St. Martin, this project celebrates the island’s identity through brand storytelling and campaign photography. I developed the creative concept and visual direction, then photographed and edited the campaign to capture the island’s vibrant, laid-back spirit. Through vibrant colors, relaxed poses, natural light and references to island life, I created imagery that connects with locals, who recognise the slogan while expressing the fun, colourful character of St. Martin. Models in the images are local influencers who's age range are the same as the targeted demographic. The result is a distinctive visual identity rooted in local culture, translating the brand’s connection to the island into an authentic and recognisable campaign.