About me

I’m a designer who approaches creative work with equal parts structure and curiosity. My focus is not only on how things look, but on how they work whether that means improving workflows, scaling production or finding smarter ways to communicate a message. That mindset carries into my photography. On one project, I set out to capture a campaign image in natural rock arches off the coast of an island. To make it happen, I planned the shoot, invested in the right tools and swam out with the model to capture an image that reflected the culture, energy and story behind the brand. The same approach defines how I work in design teams. During a period of transition, I led a department that was reduced from five designers to one. By onboarding freelancers, prioritising effectively, and building efficient production systems, I kept the department running and delivered over 1,000 assets across four months until the team was rebuilt. Whether behind the camera or behind the screen, I’m driven by solving problems, planning ahead, and delivering work that’s thoughtful, reliable, and built to last.

Contact information